|
Article Archive
Marketing/Sales Strategies |
|
| |
- Active
Marketing
Referrals are a powerful way of getting new business,
but when it comes to fueling the growth of
your laboratory, there's nothing like getting
active. Learn how to implement two of the most
effective “active” marketing strategies:
hosting laboratory-sponsored seminars and exhibiting
at dental trade shows.  More…
- Burn It: 5 ways to make your marketing CDs sizzle
CDs are a dynamic method of capturing the dentist’s time and precious attention and getting your marketing message out to potential clients. More…
- Cybermarketing:
8 ways to maximize your laboratory’s
website
LMT takes a trip through cyberspace to learn
how laboratories are making the most of their
websites. More…
- The Digital Revolution: Dental Ed - a virtual study club
Cutting-edge technology is giving laboratories a more cost-effective way to bring big names right into their facilities for dentist-client education. More…
- Extreme Marketing
Thanks to television shows like Extreme Makeover, The Swan and A Makeover Story, consumers are more aware than ever about ways they can enhance their appearances, including the esthetic possibilities of their smiles. More…
- Face
to face: The in-person sales call
If you’re looking for new business, it’s
time to get personal. An in-person sales call
presents an ideal opportunity to customize
your message for each dentist-client, but if
those words strike fear in your heart, don’t
miss this coverage. More…
- Five tips to perk up your packaging
They say you can’t judge
a book by its cover, but the fact is that we often do. So what does your laboratory’s packaging say about the work that’s inside? More…
- How
to get started in dental journal advertising
Some laboratory owners are hesitant to add
print advertising to their marketing mix
because of the cost. However, with research,
planning and patience, you can use this marketing
strategy to tap into your target market and
identify numerous qualified leads. More…
- How to reel in referrals
From testimonials from your dentist-clients to study clubs and Chambers of Commerce, LMT Live! ’s 2000 program in Chicago highlights six ways to reel in the referrals that can lead to new accounts. Also: how to create an effective marketing message. More…
- Industry leaders speak out on speaking up
Strategies for enhancing your public speaking skills and creating powerful presentations. More…
- Laboratories set their (web)sites on the future of cybermarketing
As many as 75% of all small businesses have an on-line presence, and you can count a growing number of dental laboratories among them. More…
- Marketing
Makeover
A look at a California laboratory that was “made
over” into a thriving business
with top-tier pricing and services More….
- Marketing
your technical expertise
Laboratory owners are using a variety of innovative
strategies—from digital business cards
to dentists on staff—to effectively
market their laboratory’s services
and technical know-how. More….
- New
and improved: revamping your laboratory newsletter
Newsletters are an effective way to educate
dentist-clients, announce new products, explain
techniques and share industry news. However,
as the prevalence of newsletters grows, innovative
laboratory owners are reevaluating the marketing
value of their publications and revamping their
approach. More….
- Nobel Biocare® hits the airways, taking it direct to the public
The company takes its NobelSmile concept direct to the public with a 30-second, image-focused television commercial airing during high-profile news and talk shows. More…
- Perception is everything: piece-of-cake marketing strategies
Strategies for marketing your laboratory's services and standing out from the competition. More…
- Start
spreading the word: 11 strategies for building
public awareness
As part of our 1999 Public Awareness Campaign
(PAC), LMT looks at the various ways laboratory
owners are educating the public about specific
dental restorations as well as dental technology
in general. Utilizing vehicles such as newspapers,
open houses, career days and health fairs,
these trailblazers are getting our industry
into the public eye. More…
- What’s
in a (brand) name?
By trademarking their products, laboratory
marketers are creating a demand for a product
only they can deliver. LMT offers tips for
developing a brand name and maximizing its
effectiveness. More…
- Your
name in lights: A guide to getting press
coverage
Innovative laboratory owners are educating
the public about the dental
laboratory industry through coverage in local
newspapers. Our report
includes helpful tips for
getting news about your laboratory—and its achievements—in
print. More…
|
| |
| Copyright ©
2008
LMT Communications, Inc. All rights reserved. Cannot
be reprinted without permission from LMT. Call 203-459-2888. |
|
|
| |
|
|
|
|
| June/July 2008 |
|
 |
|
|
| |
|
