Display Advertising

LMT's target audience is the dental laboratory owner, manager and department head—the decision-maker who uses the marketing and management strategies that are the heart of our editorial content, and who makes the purchasing decisions on the products and services promoted by our advertisers. Our “how-to” strategies for business success, comprehensive editorial package, and high-profile market presence have made us the industry's most popular publication among both dental laboratory readers and laboratory product marketers.

Call Laurie Freddino at 203-459-2888 or fax to 203-459-2889. Send insertion orders and advertising materials to: LMT, 731 Main Street, Suite A2, Monroe, CT 06468.

Display Ad Rates and Specifications
Color Rates
Requirements for Advertising Materials
Special Positions
Rate Policy, Commission and Terms
Issuance and Closing Dates
BRCs, Inserts and Outserts
Reader Demographics
Download our Media Kit

2008 Display Ad Rates and Specifications

Black and White Space Rates

Width

Height

10x

Tabloid Bleed*

10-7/8"

14-1/2"

$5365

$5115

$4950

Tabloid (Non-Bleed)

9-1/2"

13-1/2"

$5365

$5115

$4950

Standard (or Junior) Bleed**

8-1/4"

11-1/4"

$4085

$3825

$3750

Standard (or Junior)
7 x 10

10"

$3720

$3475

$3415

1/2 Tabloid Vertical

4-5/8"

13-1/2"

$3425

$3230

$3115

1/2 Tabloid Horizontal

9-1/2"

$3425

$3230

$3115

2/3 Standard

4-5/8"

10"

$2880

$2775

$2720

1/2 Standard— Vertical

3-1/2"

10"

$2300

$2170

$2120

1/2 Standard— Horizontal

4-7/8"

$2300

$2170

$2120

1/2 Standard—Island

4-5/8"

7-1/2"

$2300

$2170

$2120

1/3 Standard—Vertical

2-1/4"

10"

$1750

$1660

$1605

1/3 Standard— Horizontal

3-1/8"

$1750

$1660

$1605

1/3 Standard— Square

4-5/8"

4-7/8"

$1750

$1660

$1605

1/4 Standard— Vertical

3-1/2"

4-7/8"

$1310

$1230

$1190

1/4 Standard— Horizontal

4-5/8"

3-3/4"

$1310

$1230

$1190

1/6 Standard— Vertical

2-1/4"

4-7/8"

$1010

$925

$880

1/6 Standard— Horizontal

4-5/8"

2-1/2"

$1010

$925

$880

1/8 Standard

3-1/2"

2-3/8"

755

$710

$675

*	Tabloids: Tabloid issue trim size: 10-7/8" x 14-1/2". Tabloid spread trim size: 21-3/4" x 14-1/2". There is no additional charge for bleed on tabloid advertisments; for tabloid bleed specifications, see instructions for all bleed ads immediately below.
**	Bleeds: On bleed ads, keep live matter 3/8" within trim edges. Allow at least 1/4" of background area beyond ad size (on all sides) for trimming. Standard bleed spread trim size: 16-1/2" x 11-1/4". For fractional bleed dimensions, contact LMT. Add 10% to the space rate for bleed on fractional ads.

2008 Color Rates

2/Color (Process or Standard; cyan, magenta, yellow, green, red, purple)

$500

Matched Color (Specify PMS color)

$700

Metallic Matched Color (Specify PMS color)

$900

4/Color

$1600

5/Color

$2300

5/Color with Metallic Ink

$2500

Click here for a complete list of Requirements for Advertising Materials.

Special Positions

A fixed rate and special terms apply to the Page 5 position; call to inquire or e-mail Laurie Freddino. Other specific page requests are charged at a 10% premium on space and color.

Rate Policy, Commission & Terms

Contract advertisers are rate-protected for the calendar year. Unfulfilled contracts are short-rated to best earned frequency rate. Fifteen percent commission allowed when a complete, error-free digital file. Written orders requested. The reservations deadline is also the last day on which advertising cancellations can be accepted. Terms: net 30 days.

Alterations to advertising materials are charged at 20% above publisher’s cost. There is a $150 per image charge for the use of 4/color with editorial submissions.

Advertisers are responsible for payment in the event of non-payment by their agencies. Advertising materials are stored for one year only and then destroyed.

Publisher reserves the right to reject advertising materials and assumes no liability for accurate reproduction of ads received past our materials due date or without an accurate color proof.

Issuance and Closing Dates

LMT is published 10 times per year and mailed approximately the 10th of each month except for June/July and November/December issues, which mail the third week of the first month. Click here for editorial & advertising deadlines. No cancellations after the advertising reservation deadline. For more information or a copy of our 2008 media information kit, contact Laurie Freddino.

BRCs, Inserts and Outserts

Business Reply Cards are available only in conjunction with standard or tabloid page advertisements. Costs: bound-in card, $1000 net for advertiser-supplied 4" x 5-7/8" card (vertical or horizontal) with blank lip a minimum of 3-1/2" long. Add $500 net for printing on lip. For tipped-in card, $1500 net for single card, 4" x 5-7/8", with 1/2" perforated lip. Call for quote on alternative card sizes.

Inserts are supplied by the advertiser. One-sided insert, same as equivalent size 10-time B/W space rate (minimum size: 1/2 page). Additional sides: plus 25% per side. Surcharge for paper stock over 80 lbs. Regional inserts available; 5000 minimum. Inserts must be pre-trimmed: top, bottom and side. Always check issue availability and get a written quote in advance.

Outserts supplied by the advertiser are polybagged with an issue. Outserts cannot have a postal indicia and their overall size must not exceed the size of LMT. Outsert postage costs must be prepaid to LMT’s printer.

No agency commission on BRCs, inserts or outserts.

Click here for LMT’s Reader Demographics.

June/July 2008

Put LMT to work for you! Download an LMT media kit.

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