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Reader Demographics

LMT currently mails to 18,453 readers: 18,155 in the United States and 298 paid subscribers in Canada and abroad. Our target audience is comprised of dental laboratory owners, managers and department heads, as well as dentists and technicians in dental office laboratories. Our business management and marketing coverage is designed specifically for these readers. Eighty percent of LMT’s readers are the principal decision-makers on dental laboratory product purchases. Our circulation list is continuously updated to assure that you are reaching an active buying audience.

Link to our Mailing List Rental Information.

 

Demographics

Owners, Managers & Department Heads of commercial dental laboratories
73%
Dentists, Technicians & Support Staff in dental offices and in-house laboratories
8%
Bench Technicians & Support Staff in commercial dental laboratories
10%
Instructors, Students and Support Staff in dental & dental technology schools
3.5%
Manufacturers & Advertising Agencies
3%
Dental Dealers & Suppliers
2.5%
 

Regional Distribution

New England
    (ME, NH, VT, MA, RI, CT)
968
Middle Atlantic
    (NY, NJ, PA)
2767
East North Central
    (OH, IN, IL, MI, WI)
2786
West North Central
    (MN, IA, MO, ND, SD, NE, KS)
1103
South Atlantic
    (DE, MD, DC, VA, WV, NC, SC, GA, FL)
3381
East South Central
    (KY, TN, AL, MS)
690
West South Central
    (AR, LA, OK, TX)
1366
Mountain
    (MT, ID, WY, CO, NM, AZ, UT, NV)
1427
Pacific/U.S. Territories incl. APO/FPO
    (AK, WA, OR, CA, HI)
3667
Paid Canadian & Foreign
298
 
The following statistics are based on a one-per-site sort of LMTs circulation list.

Laboratory Specialties

Crown & Bridge
52%
Full Service
29.5%
Complete Dentures
14%
Orthodontics
2%
Cast Partials
1%
Other
1.5%
 

Laboratory Sizes

1 Person
24%
2 People
21%
3-5
28%
6-10
10%
11-15
4%
16-20
3%
21-50
6%
Over 50
4%
 

Annual Laboratory Sales Volume

Under $250,000
63.5%
$250,000 to $500,000
17.5%
$500,001 to $750,000
6%
$750,001 to $1,000,000
4%
$1,000,001 to $2,000,000
4%
Over $2,000,000
5%
 
June/July 2008
LMT Magazine Cove
 
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